Procter & Gamble decided to address the fact that Chinese Canadian women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to supermarkets,parking mobile mammography vehicles in grocery store parking lots and inviting shoppers in for free X-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.What type of orientation did P&G adopt to achieve this goal?
A)promotional
B)societal marketing
C)customer
D)marketing

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists to not only satisfy customer wants and needs and meet organizational objectives,but also preserve individuals' and society's long-term best interests.

Procter & Gamble Decided to Address the Fact That Chinese