Domino's Pizza Is Offering Racing Fans a Chance to Earn

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program.Consumers who buy $20 worth of Domino's Pizza will receive 100 NASCAR RacePoints.NASCAR RacePoints will be credited to members' accounts.Racing fans can collect points to earn NASCAR merchandise,including apparel and hats or one-of-a-kind experiences,such as driving a real race car.What is Domino's engaging in?

A) transactional marketing
B) sports distribution- marketing
C) relationship marketing
D) one-to-one marketing