Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?
A)one-to-one marketing
B)transaction marketing
C)transformational marketing
D)relationship marketing

Question

Quizplus · Accepted Answer

The strategy that entails forging long-term partnerships with customers is called relationship marketing.

Frequent-Flyer Programs Are an Example of Financial Incentives to Customers