Canadian Smoked Turkey,Inc.is mail-order business that operates without any advertising.It does not accept credit cards and has no toll-free number for customers to call.It may be old-fashioned but it is also a very profitable company with thousands of loyal customers-some of whom have ordered from Canadian Smoked Turkey every year for the last 50 years.What does Canadian Smoked Turkey probably use to maintain these long-term ties to its customers?

Question

Quizplus · Accepted Answer

Relationship management is a strategy that entails forging long-term partnerships with customers.