What should a marketing director do as part of instituting an empowerment program?
A)Put employees through simulation situations in their training
B)Create a customer-service department and place a key staff person in charge of the department.
C)Train the company's staff to judge the quality of the products the firm produces.
D)Allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors.

Question

Quizplus · Accepted Answer

Empowerment refers to firms that give employees expanded authority to solve customer problems on the spot without having to get management's permission first.

What Should a Marketing Director Do as Part of Instituting