By introducing sporty,value-priced,and upscale minivans,Chrysler hoped to forge a long-term relationship with customers as they replace their older minivan.What is Chrysler engaged in?
A)empowerment
B)customer valuation
C)relationship marketing
D)outward focus management

Question

Quizplus · Accepted Answer

Relationship marketing seeks to forge long-term partnerships with customers.

By Introducing Sporty,value-Priced,and Upscale Minivans,Chrysler Hoped to Forge a Long-Term