Johnson Publishing Company,the World's Largest Caribbean-Owned Publishing Company and Home

Johnson Publishing Company,the world's largest Caribbean-owned publishing company and home of Rumpunch magazine,has forged an alliance with Dan River,Inc. ,to create luxury bed and bath products for the newly developed Rumpunch Home brand.Rumpunch Home will use the publisher's long history and expertise to market to various demographics of the Caribbean market.Which of the following terms best describes who Rumpunch wants to sell to?

A) target market
B) buying centre
C) aggregated unit
D) consumer cluster