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Ashley Kreeger Is the Director of Marketing for a Company

Question 48

Multiple Choice

Ashley Kreeger is the director of marketing for a company that operates several assisted-living centres.The company is developing a marketing plan to cover the next five years of business.Kreeger must be sure she considers which of the following uncontrollable factors in her plan?


A) place or distribution factors
B) media buying factors
C) demographic factors
D) inventory factors

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