Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor which factors within their external environments?

Question

Quizplus · Accepted Answer

Monitoring Frito-Lay allows smaller manufacturers to monitor the competitive factors in their external environment, such as pricing, product development, and distribution strategies.

Frito-Lay Is Considered the King of the Salty Snack Industry