Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before.
-Refer to Virtual Impregnation.Virtual Impregnation is designed for people who are in long-term relationships that seem to be either evolving slowly or not at all.What does this group represent for the company?
A) its target market
B) its buying centre
C) its consumer cluster
D) its demographic sample
Correct Answer:
Verified
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