In their desire to boost ratings,television news programs have done just about everything.One famous example is the Fifth Estate segment about General Motors' 1973-1987 pickup trucks,which was entitled "Waiting to Explode?" The 15-minute segment contained a short,dramatic portion that featured two side-impact tests that the Fifth Estate had run to purportedly demonstrate what could happen when the GM pickup trucks were struck in the side.GM sued the Fifth Estate alleging defamation and damage to its reputation.GM argued that the Fifth Estate segment was an unscientific demonstration,was inappropriate,and did not support the position that GM's trucks were defective.The Fifth Estate admitted that the crash was rigged and apologized to GM and the Fifth Estate viewers.
-Refer to the Fifth Estate and GM.The Fifth Estate executives have to be concerned with the long-range welfare of the network and its relationships with viewers.What is this concern called?
A) consumerism
B) corporate social responsibility
C) ethical dilemma
D) conventional morality
Correct Answer:
Verified
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