Which of the following is one of the elements of the marketing plan?

Question

Quizplus · Accepted Answer

One of the key elements of a marketing plan is identifying and defining the target market strategy, which involves researching and analyzing the demographics, psychographics, and behavior of potential customers. A global mission statement can be part of the overall company mission, but may not necessarily be specific to the marketing plan. A situation prediction may be helpful in developing the marketing plan, but is not a specific element. A marketing history can inform the development of the plan, but is not a component of the plan itself.

Which of the Following Is One of the Elements of the Marketing