What occurs when a business is defined in terms of goods and services rather than by the benefits customers seek from it?

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Quizplus · Accepted Answer

When a business is defined in terms of goods and services rather than by the benefits customers seek from it, it is experiencing marketing myopia - a short-sighted approach to marketing that focuses on the product rather than the customer's needs and wants. This can lead to a lack of innovation and failure to adapt to changing customer needs, ultimately resulting in a decline in sales and profits.

What Occurs When a Business Is Defined in Terms of Goods