Skoda is a carmaker in the Czech Republic.The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year.It has identified the main growth markets for automobiles as China,Russia,and India,and has plans to build production plants in each of those countries.
-Refer to Skoda.Skoda will be well into the implementation stage when the plant in Shanghai starts producing cars in 2012.Which term best describes how Skoda intends to reach its goals?
A) tactical objectifying
B) contingency plan
C) strategic planning
D) market integration
Correct Answer:
Verified
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