Fujisawa is Japan's seventh-largest pharmaceutical company.It sells drugs taken by organ transplant patients to increase the probability the new organ will operate efficiently and not be rejected.Currently,the only products Fujisawa makes are these organ transplant drugs,which it sells worldwide.Its patents protect it from competitors.What sort of advantage does Fujisawa have?

Question

Quizplus · Accepted Answer

A niche competitive advantage is the advantage achieved when a firm seeks to target and effectively serves a small segment of the market-in this case people who need organ transplant drugs.Its advantage is not sustainable because patents expire.

Fujisawa Is Japan's Seventh-Largest Pharmaceutical Company