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BC Tea Is Marketed by Vultaggio & Sons

Question 51

Multiple Choice

BC Tea is marketed by Vultaggio & Sons.The wide-mouthed,long-necked bottles are now considered to be trendsetters in the new-age beverage industry,and some customers buy the tea just for the bottle.What is the success of BC Tea based on?


A) supply-demand curves
B) re-engineering curves
C) a product differentiation competitive advantage
D) a cost competitive advantage

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