The company that manufactures Molson beer simultaneously launched Arctic brand in Ontario and Tornade brand in Quebec with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry.The separate launch strategies for the products are due to different market conditions in the two Canadian provinces.Which strategies did Molson use to reach existing markets with its new product?

Question

Quizplus · Accepted Answer

Molson has developed a new product for people who are already drinkers of Molson's other products.

The Company That Manufactures Molson Beer Simultaneously Launched Arctic Brand