The television network HBO produced the drama Boardwalk Empire about the New Jersey mob during prohibition.It is publishing The Boardwalk Empire Cookbook: As Compiled by Ron Goldwood,a collection of southern Italian-style recipes.The creation of the cookbook to appeal to fans of the show is an example of which type of strategy?
A) market development
B) market penetration
C) product penetration
D) product development
Correct Answer:
Verified
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