John R.Harland Company is best known for printing cheques.Its Financial Solutions division develops software for mortgage companies.This division is currently producing much less than the desired level of profitability in what has been identified as a high-growth industry.
-Refer to John R.Harland Company.Harland plans to turn the division into a success by acquiring other companies that develop similar software.Which of the following will turn this marketing plan into action assignments in a manner that accomplishes the company's stated objectives?
A) implementation
B) entrepreneurship
C) marketing mix maintenance
D) target market
Correct Answer:
Verified
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