Stump's Hot Olives Are Manufactured in Peterborough

Stump's Hot Olives are manufactured in Peterborough. The company's owner is Jim Haakinson. He sells his products at local grocery stores and through mail order. He also sells some to local restaurants. The company has been in operation since 1998. The company relies on labour from Jim's family and friends to produce and package olives. His olives are packaged in attractive, reusable glass containers. He uses store demonstrations to introduce his spicy olives to new customers. Discuss how this company can establish or maintain at least one of the three types of competitive advantage.