The manufacturer of Gifts of Nature All-Purpose Gluten-Free Flour is unaware of all the many tools available that will let marketers examine a firm's processes, and identify potential areas for improvement. This firm wants to examine all of its goals, strategies, and structure to ensure it's on the right track, and doing things well. Gifts of Nature has hired you as an outside consultant to recommend a plan of action. What do you suggest, and why?
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