What is the term for the creation of a large computerized file of customers' and potential customers' names,profiles,and purchase patterns?
A)electronic targeting
B)sampling procedure specification
C)database marketing
D)competitive data mining

Question

Quizplus · Accepted Answer

The term for the creation of a large computerized file of customers' and potential customers' names, profiles, and purchase patterns is called database marketing. Database marketing involves the use of customer data and insights to create targeted marketing messages and campaigns. It allows businesses to personalize their marketing efforts and improve their overall effectiveness by focusing on specific customer segments. Options A, B, and D are not accurate descriptions of this concept.

What Is the Term for the Creation of a Large