Research by Wood Gundy Revealed That 72 Percent of North

Research by Wood Gundy revealed that 72 percent of North American residents are willing to try flavoured colas.
-Refer to Wood Gundy.Since the cola industry is stagnant in most areas of the country,this is important information.What will marketing research on how best to use this information begin with?

A) collection of the data
B) specification of the sampling plan
C) implementation of employee empowerment
D) recognition of the marketing opportunity