What is the term for a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics?
A)passive people meter
B)primary data group
C)focus group
D)CLT interview

Question

Quizplus · Accepted Answer

The term for a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics is a focus group. Focus groups are commonly used in market research to gather qualitative data on consumer opinions and attitudes towards a product, service, or concept. The group discussion is often led by a moderator who asks open-ended questions and encourages participants to share their thoughts and experiences.

What Is the Term for a Form of Personal Interviewing