In order for a firm to become a more efficient and effective competitor, it can assess its competition. What does such a competitive assessment require a company to engage in?
A)a competitive advantage
B)competitive intelligence
C)industrial espionage
D)an audit

Question

Quizplus · Accepted Answer

A competitive assessment requires a company to engage in competitive intelligence, which involves gathering and analyzing information about the competitors' strategies, strengths, weaknesses, and performance in order to gain a competitive advantage. Industrial espionage and audits are not ethical and legal ways of gathering information about competitors, and a competitive advantage is a result of a successful implementation of a competitive strategy, not a requirement for a competitive assessment.

In Order for a Firm to Become a More Efficient