According to marketing research conducted by the Specialty Equipment Market Association (SEMA),a growing number of people want to buy compact-performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are of Asian descent.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive aftermarket show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.Which of the following would the type of research gathered by SEMA be classified as?

Question

Quizplus · Accepted Answer

Marketing research that is descriptive involves the gathering and presenting of factual statements.

According to Marketing Research Conducted by the Specialty Equipment Market