Stuart Marketing Research was hired by a large manufacturer of gift wrap paper that is considering introducing reusable wrapping paper with Velcro fasteners.Stuart Marketing Research is gathering information on the way people wrap gifts.The information gathered would be an example of primary data.

Question

Quizplus · Accepted Answer

The information gathered by Stuart Marketing Research on the way people wrap gifts would be original data specifically collected for the purpose of this study, making it an example of primary data.

Stuart Marketing Research Was Hired by a Large Manufacturer of Gift