Nancy is pregnant and has been shopping for a baby crib. She has visited several websites that provide information about cribs and has consulted a book by a consumer group on how to keep her baby safe. She has also asked several new mothers for recommendations. In her decision-making process, what has Nancy been using?
A)marketing-controlled information
B)demographic information
C)nonmarketing-controlled information sources
D)secondary data sources

Question

Quizplus · Accepted Answer

Nancy has been using nonmarketing-controlled information sources, such as websites, a consumer group book, and recommendations from new mothers. These sources are independent of any marketing influence and are aimed at providing objective information to consumers.

Nancy Is Pregnant and Has Been Shopping for a Baby