Miller has just purchased a new Allez A1 Specialized bicycle for $1,000.Miller realizes that the Allez A1 costs more than most bikes,and even at that price it doesn't come with a set of pedals.Even though other brands of bicycles cost much less than the Allez A1,Miller tells himself that the Allez A1 is more comfortable and has greater durability than most road bikes.As Miller wonders if he made the right purchase decision,what is he experiencing?

Question

Quizplus · Accepted Answer

Cognitive dissonance involves the realization of the advantages and disadvantages of the purchased product.

Miller Has Just Purchased a New Allez A1 Specialized Bicycle