What do marketing managers often use in-store promotions to stimulate sales of?
A)technical products
B)high-involvement products
C)high-priced products
D)low-involvement products

Question

Quizplus · Accepted Answer

In-store promotions are often used to stimulate the sales of low-involvement products as these are products that consumers may not put much effort into researching or making a decision about before purchasing. In-store promotions can help grab their attention and encourage them to make a purchase on the spot.

What Do Marketing Managers Often Use In-Store Promotions to Stimulate