Becca, a college student, tends to buy the same brands of toothpaste, shampoo, and deodorant. Which of the following is often the strongest source of group influence upon the individual for many product purchases?

Question

Quizplus · Accepted Answer

Family is often considered the strongest source of group influence upon the individual for many product purchases. Becca's tendency to buy the same brands of toothpaste, shampoo, and deodorant may be influenced by the products her family used growing up or the products her family currently uses. While psychographic groups, social class, and subculture can also impact purchasing decisions, family tends to have the most significant influence.

Becca, a College Student, Tends to Buy the Same Brands