Sixty percent of drinkers of whiskey in Great Britain are over 50.The dangers associated with an aging market are obvious.Whiskey manufacturers have taken staid traditional symbols of their whiskey and placed them in incongruous situations to appeal to a youthful market.
-Refer to Whiskey.If young consumers saw these attempts to influence their purchasing behaviour as ridiculous because they believe whiskey is an old person's drink,they would miss the advertising message the manufacturers hoped to send.What would have occurred?

Question

Quizplus · Accepted Answer

Young consumers would miss the intended meaning of the communication because they would distort its meaning based on their beliefs.

Sixty Percent of Drinkers of Whiskey in Great Britain Are