Sami Lin Is Developing an Advertising Campaign Targeted to the Same

Sami Lin is developing an advertising campaign targeted to the same young audience that watched the X Games (a week-long competition in a variety of extreme sports) on television.Which of the following actions might Lin take to help enhance the chances her targeted customers will pay attention to her ads?

A) Use neutral sounds and colours that are similar to the programs the ads follow,so there is not much difference between the program and the ads.
B) Create noisy,boldly coloured ads to break through the ad clutter.
C) Create ads that emphasize the excitement of the brand to get customers to think about the ads.
D) Start a viral internet campaign using a celebrity spokesperson to endorse the product.