What occurs when consumers remember only information that supports their personal feelings or beliefs?
A)selective reinforcement
B)selective exposure
C)selective retention
D)selective distortion

Question

Quizplus · Accepted Answer

Selective retention is the process where consumers remember only information that supports their personal feelings or beliefs, while ignoring or forgetting information that contradicts them. This is a common phenomenon in how people process and recall information.

What Occurs When Consumers Remember Only Information That Supports Their