Connors Bros. ,a maritime seafood products manufacturer,plans to market its sardines to Ontario consumers through a campaign pushing the little fish as a positive food choice.The campaign aims to nullify the notion that sardines are boring by stressing their health benefits and their taste qualities.What is Connor Bros.trying to do?
A) change negative beliefs about product attributes
B) introduce new product attributes
C) create new beliefs toward changed product attributes
D) discover attitudes toward its product's attributes
Correct Answer:
Verified
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