Interface,a manufacturer of floor covering products,has recently entered into an agreement with Dow Chemical to develop carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?

Question

Quizplus · Accepted Answer

The information would come from an outside source since it is a new product.

Interface,a Manufacturer of Floor Covering Products,has Recently Entered into an Agreement