One segment of the business market has primary goals that differ from the ordinary business goals such as profit, market share, or return on investment. This segment includes many schools, churches, and civic clubs. What is the name for this type of business market?

Question

Quizplus · Accepted Answer

Institutions such as schools, churches, and civic clubs have primary goals that differ from the ordinary business goals, and therefore, they form a separate segment of the business market known as the institutional market. These organizations aim to fulfill a social, religious, or educational mission rather than generating profit or market share.

One Segment of the Business Market Has Primary Goals That