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Ty Pruitt Sells Embroidery Machines Used to Embroider Logos,names,and Other

Question 42

Multiple Choice

Ty Pruitt sells embroidery machines used to embroider logos,names,and other designs on shirts,caps,umbrellas,etc.to people in the personalization business.The machines range in price from $39,000 to $75,000.He wants to stimulate business among some of his customers who cannot afford to buy his embroidery machines,but whose business would benefit from the use of one.Which of the following actions is most appropriate in this example?


A) Develop leasing options for business customers.
B) Create full and complete reciprocity to ensure customer cash flow.
C) Manage derived demand to keep the customers' demand at the highest possible levels.
D) Set up a straight-rebuy ordering system.

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