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Metal Supermarkets Sells Small Quantities and Responds to Specialized Metal

Question 55

Multiple Choice

Metal Supermarkets sells small quantities and responds to specialized metal requests that bigger suppliers will not handle.Michael Anderson,the marketing manager for a Metal Supermarket franchise,must develop a marketing strategy for the upcoming year.Which of the following marketing actions is Anderson least likely to employ as part of his marketing strategy for the upcoming year?


A) Delete products that are requested less than six times per year.
B) Lower the prices of his metal to keep competitors from entering the field.
C) Emphasize advertising in the company's promotion strategy to ensure he persuades potential buyers of the quality of his company and its products.
D) Make sure his product lines include enough different items to meet every demand.

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