You are assistant marketing research director of J.E.Grote Company,Inc. ,a manufacturer of meat processing equipment.How can you find out who is in the buying centre at Walrose,a company that makes heat-and-serve meals that feature sliced chicken and/or turkey?
A) Look at the formal organization chart of Walrose.
B) Get a copy of Walrose's phone directory,where all buying centre members are listed.
C) Contact the operators of the meat processing equipment used at Walrose,and probe them as to who was involved in the purchase of their present equipment.
D) Call the human resources department at Walrose.
Correct Answer:
Verified
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