When Tim was calling on a potential customer, he found the school principal he wanted to see was too busy to meet with him. The principal's secretary offered to look through Tim's product brochures and pass them on to the principal if Tim's product was potentially useful. Which role in the buying centre does the secretary have?

Question

Quizplus · Accepted Answer

The secretary in this scenario is acting as a gatekeeper, as she controls access to the principal and can decide whether or not to pass on information about Tim's product. She is not a purchaser, buyer, or decider in this situation.

When Tim Was Calling on a Potential Customer, He Found