Which of the following is one of the four criteria identified in your text for successful market segmentation?
A)sustainability
B)immeasurability
C)accountability
D)accessibility

Question

Quizplus · Accepted Answer

Accessibility is one of the four criteria identified in the text for successful market segmentation. This refers to the ability of the marketer to effectively reach and serve the segment. Factors such as distribution channels, communication channels, and resources required to reach the segment should be considered to determine the accessibility of the market segment.

Which of the Following Is One of the Four Criteria