You would expect to find more stores targeting hunters in Northern Ontario than in Southern Ontario because hunting is a more popular pastime in rural areas than urban. A national chain of sporting goods stores would likely use which type of segmentation when stocking hunting merchandise?
A)geographic
B)economic
C)demographic
D)geodemographic

Question

Quizplus · Accepted Answer

Geographic segmentation would be the most appropriate in this scenario as the preference for hunting varies by location (rural vs urban). The national chain of sporting goods stores would stock more hunting merchandise in stores located in regions with a higher concentration of hunters, such as Northern Ontario, and less in stores located in regions with a lower concentration, such as Southern Ontario. Economic segmentation (such as income) or demographic segmentation (such as age or gender) may also be factors, but geographic segmentation is the most significant in this situation. Geodemographic segmentation combines geographic and demographic factors and may also be used, but is not as relevant in this case.

You Would Expect to Find More Stores Targeting Hunters in Northern