Which strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix?
A)universal development
B)undifferentiated targeting
C)concentrated targeting
D)market development

Question

Quizplus · Accepted Answer

Concentrated targeting entails selecting one segment of a market to target and developing a highly specialized marketing mix that caters to the specific needs, motivations, and satisfactions of the members of that segment. The focus is on customization to appeal to the particular segment, rather than trying to appeal to the entire market.

Which Strategy Entails Selecting One Segment of a Market to Target