Ol' Roy (the Walmart store brand)dry dog food is sold at minimal cost with no promotion.Kal-Kan Foods markets Pedigree dry dog food and spends time and money to develop ads to show the relationships between dogs and their owners.Since the two companies' products provide the same level of nutrients to dogs,these products are undifferentiated.

Question

Quizplus · Accepted Answer

Although the products have many similarities,these products are probably perceived as very different and are,therefore,differentiated.

Ol' Roy (The Walmart Store Brand)dry Dog Food Is Sold