Synavant is a pharmaceutical company in Toronto,Ontario.Its director of business development told a group of investors,"There is a single database repository in this company from which everybody can access data about a customer or potential customers." What is Synavant most likely using?

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Knowledge management is the process by which learned information from customers is centralized and shared in order to enhance the relationship between customers and the organization.

Synavant Is a Pharmaceutical Company in Toronto,Ontario