Les Ailes De La Mode Is a Quebec Retail Store

Les Ailes de la Mode is a Quebec retail store that promotes the highest quality customer service.
-Refer to Les Ailes de la Mode.The store offers its customers Les Ailes MasterCard.The card is connected to a points program that offers one point for every $20 of purchases on the card and triple that on purchases made at Les Ailes.It also incorporates an electronic chip,through which a $10 coupon is awarded to each member every month via the electronic gift card (on purchases of $10 or more every month) .Card members also receive free subscriptions to the retailer's Les Ailes magazine.What is CRM being used for?

A) to retain loyalty
B) in mass marketing
C) to create transactional relationships
D) to develop a compiled list