In a show of fan appreciation,the San Diego Chargers gave 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem at the Chargers' online team store during the upcoming season.The card is a mini CD that fits into a computer's CD-ROM drive.Fans will access the card's offerings by using a provided password that takes them to the Chargers' website where they can apply for a 10 percent discount for purchases made on the site.The card also features a brief collection of video highlights as well as links to different areas of the Chargers' website.What is the NFL team's goal?
A) to cross-sell
B) to reinforce purchase decisions
C) to retain loyal customers
D) to create team awareness
Correct Answer:
Verified
Q58: What could a catalogue retailer use to
Q59: Refer to Recreational Equipment,Inc.(REI)is a large retailer
Q60: What could a catalogue retailer use to
Q65: Volvo has a concept car website that
Q67: In 1981,the producers of Butterball Turkey opened
Q68: The Marriot-Hilton hotel chains award points for
Q70: The cable industry needs to identify current
Q83: When Vania went to the phone to
Q85: Why does CRM concern many consumers?
A)not all
Q100: What is a marketing channel?
A)the link between
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents