In a Show of Fan Appreciation,the San Diego Chargers Gave

In a show of fan appreciation,the San Diego Chargers gave 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem at the Chargers' online team store during the upcoming season.The card is a mini CD that fits into a computer's CD-ROM drive.Fans will access the card's offerings by using a provided password that takes them to the Chargers' website where they can apply for a 10 percent discount for purchases made on the site.The card also features a brief collection of video highlights as well as links to different areas of the Chargers' website.What is the NFL team's goal?

A) to cross-sell
B) to reinforce purchase decisions
C) to retain loyal customers
D) to create team awareness