Point-of-sale interactions are used both in marketing and in merchandising activities.

Name: Point-of-sale interactions are used both in marketing and in merchandising activities.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Point-of-sale interactions refer to the interactions between the customer and the retailer at the point of sale, which can include marketing activities such as promotions or advertisements, as well as merchandising activities such as product displays or packaging.

Point-Of-Sale Interactions Are Used Both in Marketing and in Merchandising