Which of the following products is most likely to be considered an example of a heterogeneous shopping product?
A)an off-campus apartment
B)a package of Oreo cookies
C)a Rolex watch
D)a stapler

Question

Quizplus · Accepted Answer

An off-campus apartment is an example of a heterogeneous shopping product because it is unique and differs from other options in terms of location, amenities, and price. The other options are more standardized and do not vary significantly from one to another.

Which of the Following Products Is Most Likely to Be